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Tourism booms as ski season kicks off in Xinjiang's Wushi county

Updated: January 15, 2025
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IC-2025年1月5日,滑雪爱好者在新疆乌什县泉域星空滑雪场中级雪道上滑雪-2.jpg

Tourists enjoy winter sports in Xinjiang. [Photo/IC]

With the arrival of the golden season for ice and snow-themed tourism, the number of visitors to the ski resorts in Wushi county, Xinjiang Uygur autonomous region, has begun to rise.

 IC-2025年1月5日,滑雪爱好者在新疆乌什县泉域星空滑雪场高级雪道上滑雪-3.jpg

Tourists enjoy winter sports in Xinjiang. [Photo/IC]

Ski enthusiasts from both within the region and beyond are flocking to the resorts, enjoying the thrills of skiing and the pleasures brought by winter sports.

 IC-2025年1月5日,滑雪爱好者在新疆乌什县泉域星空滑雪场乘坐缆车准备滑雪-1.jpg

Tourists enjoy winter sports in Xinjiang. [Photo/IC]

In recent years, Wushi county has embraced the development philosophy that "lucid waters and lush mountains are invaluable assets, and ice and snow resources are also valuable assets". The county has been creating a series of winter-themed tourism products that integrate ice and snow resources with elements such as sports, folk customs and culture. These initiatives aim to promote the high-quality development of the cultural and tourism industry.